DFID, the UK Government aid organization, launched a new program to promote entrepreneurs across Nigeria, India, Bangladesh, Zambia, and Malawi and help companies develop business models that benefit the poor. Large companies are encouraged to work with smaller ones to establish their distribution network. An example is Coca Cola. To date, more than 2,600 small distribution businesses have been formed as a result, creating direct employment for more than 12,000 people, and generating more than $500 million in revenues throughout East Africa.
– Andreas Widmer
Making Business Work for the Poor